I see tattooing foremost as an art form, rather than simply "copy and pasting" imagery - it's a medium that allows me to create beautiful, permanent adornments on my clients skin. If done correctly it creates flow and storytelling through imagery which a person can wear proudly through their lifetime.
I prefer to work in an illustrative style (Neo-Traditional or more of a sketchy style). Illustrating my designs allows me to create story with sometimes fantastical characters and worlds. I always try to create as much movement and flow with my designs so the tattoo feels less stiff And sits well with the human form. I enjoy creating custom designs freely from my imagination based on the clients ideas.
I prefer not to do "trend tattoos" as trends are temporary and tattoos are permanent, the two just don't fit together. These days hundreds of people are walking around with exactly the same tattoo, and I would rather create a piece which is more unique, and personal to the client.
I put a lot of time and effort during the design and tattoo process, so as to create quality and precision as best I can.